“On To The Next One” is Jay-Z’s newest single and video, released last night, very fitting for the switch to the new year and decade. The song was produced by Swizz-Beats and was officially released on Carson Daly’s New Year’s Countdown.
The black and white video has a dark theme, some scary images, but all in all could be considered to be an artistic video. After all, 2009 showed that shocking out of the ordinary videos do work.
Check it out for yourselves, and don’t hesitate to leave your comments.